Thursday, August 4, 2011

Why the frog?

First off , welcome to my first post on my new blog. I have helped so many others get up and running in the blogosphere, but have never really taken the time to practice what I preached. Its the proverbial "Cobblers kids have no shoes" syndrome. I'm sure there are a lot of auto mechanics out there driving around with a leaky gasket or something as well, but I digress.

Anyway, as this is the first official post, I thought I'd take a moment and focus on my leaping frog stylized company logo. It originally emanated from my company name Hopart, frogs hop – and in a more dynamic sense – they leap. With that established, in the context of my business, I want potential clients to take the leap to a better, more streamlined, more efficient solution to their graphic design needs. I am often told at the conclusion of a successful project how the same project would have taken their internal staff or agency way way longer to finish – and it wouldn't have looked as good either. So the frog represents a leap of faith rewarded with a successfully completed design project.  One further quick historical note on the company name itself, Hopart was intended to buck the trend of "First Name, Last Name Associates", or "John Hopkins Design". I thought who would ever use the name Hopart? Well, that turned out to be wrong as I'm told there are in fact other Hoparts out there. Proving once again that there is really no such thing as an original idea.

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